"Hamilton case"
By: Cristóbal Bárcena, Paola Gardida and Valentina Loza
Lewis Carl Davidson Hamilton is a British Formula 1 driver who has revolutionized motorsports. His arrival at Mercedes in 2013 marked a turning point for the German team, with whom he has won 6 world championships. His talent, speed, and leadership abilities have made him a global icon. Hamilton has not only brought victories to Mercedes but has also increased its popularity and prestige worldwide.
Formula 1 is set to witness one of the most significant driver changes in recent history with Lewis Hamilton’s move from Mercedes to Ferrari starting in 2025. Hamilton’s decision to leave Mercedes, where he has achieved the majority of his successes, and join Ferrari, a team with a rich heritage and a massive fanbase, has reshaped the competitive landscape of Formula 1. This move will not only impact on-track results but will also have repercussions on the dynamics between teams, sponsors, and fans worldwide.
